ANALYTICS & MEASUREMENT

Web analytics with
a clear foundation.

Snabbanalys helps businesses with web analytics in Google Analytics 4 and Google Tag Manager. You need to see what happens after the click. We help clarify your measurement, define important events and understand what the reports actually show.

MEASURE WHAT MATTERS

A considered foundation
for better decisions.

01

Google Analytics 4.

We review the setup and relevant events in the context of your business. Which questions need answers, and what information is missing?

02

Google Tag Manager.

We review how tags and triggers are organised and help with the agreed implementation. The measurement plan and technical setup should align.

03

Checking and documentation.

We test the agreed events and document what works, the limitations and what you need to follow up.

FROM MEASUREMENT PLAN TO REVIEW

Know what is measured.
And what is missing.

A report becomes useful when we understand the data behind it. We start with the business events you need to follow.

  • A clear list of events and their purpose.
  • Agreed implementation and checks.
  • A review of results and limitations.

Measurement has requirements.

Consent, browsers, connections and how the website works affect the information available. That needs to be visible in both the setup and interpretation.

Make the numbers useful.

Once the foundations are in place, a report can bring the most important questions together.

See reporting in Looker Studio

GOOD TO KNOW

Frequently asked questions.

What is the difference between GA4, Tag Manager and Looker Studio?

Google Analytics 4 is used to analyse website events and visits. Google Tag Manager helps manage measurement tags. Looker Studio brings data together and presents it in reports. We start with what you need to understand and choose the approach accordingly.

Can you troubleshoot existing tracking?

Yes. Describe what seems wrong and which systems are involved. We define the review and the access needed.

Is a dashboard included?

It can be a separate part of the engagement. We distinguish collecting the right information from building a report that makes it useful.

How do we know it works?

We test the agreed events and review what we have been able to verify. Known limitations are documented with the delivery.

NEXT STEP

Which questions
remain unanswered?

Tell me which numbers you want to understand or which measurement seems incorrect.

Discuss your measurement