Define the measurement plan.
Choose meaningful events, who needs the information and how it will be used. Separate visits and clicks from actual enquiries and purchases.
ANALYTICS & MEASUREMENT
Know what happens
after the click.
Make decisions with a clearer view of visits, enquiries and purchases. We help define the events that matter, implement agreed tracking and check what the numbers actually represent.
Start with the business question.
Connect the tools.
Scope implementation in Google Analytics 4 and Google Tag Manager, including consent requirements and your website’s technical setup.
Check what is recorded.
Test important journeys, duplicates and missing events. Document the definitions and limitations so reports can be interpreted correctly.
Make the results easier to use.
A clear dashboard helps only when its source data and definitions are understood. We can bring the agreed measures into Looker Studio.
Explore Looker Studio ↗A few practical questions.
Can you review existing tracking?
Yes. We start with what is installed, the events you need and examples of where the numbers do not make sense.
Will every sale be attributed?
No tracking setup can promise complete attribution. Consent choices, browser restrictions and differences between systems affect what is recorded.
What access is needed?
That depends on the scope. We agree the necessary website, analytics and tag-management access before implementation.
Which numbers do you need to trust?
Tell us about your business and the next step you want to take.
Talk to Danijel ↗