Google Analytics 4.
We review the setup and relevant events in the context of your business. Which questions need answers, and what information is missing?
ANALYTICS & MEASUREMENT
Web analytics: understand what your website tracks.
Does your report show more conversions than you recognise? Or are you unsure which actions are counted? I help you review measurement in Google Analytics 4 and Google Tag Manager.
We start with what you need to track, such as submitted contact forms or purchases. Then we look at how those events are recorded and what we can verify. You can see which numbers are useful and where information is missing.
MEASURE WHAT MATTERS
What do you need to measure?
Google Tag Manager.
We review how tags and triggers are organised and help with the agreed implementation. The measurement plan and technical setup should align.
Checking and documentation.
We test the agreed events and document what works, the limitations and what you need to follow up.
FROM MEASUREMENT PLAN TO REVIEW
Know what is measured.
And what is missing.
A report becomes useful when we understand the data behind it. We start with the business events you need to follow.
- A clear list of events and their purpose.
- Agreed implementation and checks.
- A review of results and limitations.
A button click is not a submitted enquiry
Your website can record a click on a contact button even if the visitor never completes the form. A form submission is a different event. When we review your measurement, the event name needs to match the action being recorded.
If you also want to check that a form reaches the right recipient, we agree on that test separately. Seeing an event in GA4 does not prove delivery.
Measurement has requirements.
Consent, browsers, connections and how the website works affect the information available. That needs to be visible in both the setup and interpretation.
Make the numbers useful.
Once the foundations are in place, a report can bring the most important questions together.
See reporting in Looker StudioGOOD TO KNOW
Frequently asked questions.
Do I need both Google Analytics and Tag Manager?
Google Analytics 4 collects and reports data about visits and events. Google Tag Manager manages measurement tags. You can use GA4 without Tag Manager. The right setup depends on your website, the events you want to measure and how your tracking is currently implemented.
What is the difference between GA4, Tag Manager and Looker Studio?
Google Analytics 4 is used to analyse website events and visits. Google Tag Manager helps manage measurement tags. Looker Studio brings data together and presents it in reports. We start with what you need to understand and choose the approach accordingly.
Can you troubleshoot existing tracking?
Yes. Describe what seems wrong and which systems are involved. We define the review and the access needed.
Is a dashboard included?
It can be a separate part of the engagement. We distinguish collecting the right information from building a report that makes it useful.
How do we know it works?
We test the agreed events and review what we have been able to verify. Known limitations are documented with the delivery.
NEXT STEP
Which questions
remain unanswered?
Tell me which numbers you want to understand or which measurement seems incorrect.