Search + Performance MaxUnited Kingdom · 01
Travel health
13 → 141
call conversions in Google Ads
Ad cost per call conversion: GBP75.42 → GBP9.95. Advertising spend increased by 43%.
March–July 2025 · 56 daysRead the full case
GOOGLE ADS · SELECTED ENGAGEMENTS
The work behind
the numbers.
Different businesses. Different starting points. Eight examples of campaign engagements, what Google Ads recorded and how to read the results.
Explore the engagements ↓8
Google Ads casesSearch advertising, Performance Max and measurement.
Find an engagement
relevant to your business.
From local services to ecommerce. Each case shows its scope, period and what the figures actually measure.
Search + Performance MaxUnited Kingdom · 02
Dentistry
5 → 47
call conversions in Google Ads
Ad cost per call conversion: GBP596.13 → GBP139.44. Advertising spend increased by about 120%.
March–July 2025 · 56 daysRead the full case
Search + measurementAsia-Pacific · 03
Martial arts school
20 → ≈220
form conversions in Google Ads
Ad cost per recorded form conversion: SGD30.02 → SGD5.30. Advertising spend increased by about 94%.
June–October 2025 · 56 daysRead the full case
Search + Performance MaxEurope · 04
Photography business
4 → 20
form conversions in Google Ads
Account spend increased from EUR53.93 to EUR137.10. Cost per recorded form conversion was EUR13.48 and EUR6.86 respectively.
September 2025–January 2026 · 56 daysRead the full case
Search + Performance MaxSweden · 05
Home services
−18%
advertising spend in the later period
Advertising spend was SEK18,051.88 before and SEK14,736.81 after campaign setup, in two equally long periods.
November 2024–March 2025 · 56 daysRead the full case
Performance Max + measurementAustralia · 06
Fragrance ecommerce
5.61 → 4.05
reported ROAS
Reported purchase conversions increased from 27 to about 74, while advertising spend rose by about 82% and ROAS fell.
August–December 2025 · 56 daysRead the full case
SearchCanada · 07
Accounting firm
35 → 39
reported contact events
Spend was CAD1,204.23 before and CAD1,208.90 after setup. Google Ads recorded four more contact events.
January–May 2026 · 56 daysRead the full case
Performance Max + measurementAustralia · 08
Ecommerce campaign launch
21
recorded purchase conversions
A Performance Max engagement including tracking work. Google Ads recorded 21 purchase conversions in the reported period after setup.
April–June 2025 · 56 daysRead the full case
HOW TO READ A CASE
Numbers need
context.
Google Ads records conversions. These do not automatically represent unique people, qualified enquiries or sales.
We show advertising spend and the comparison period alongside the result. When measurement changed or a comparable baseline is missing, we say so. These are selected examples, not an average or a guarantee of future results.
The businesses are anonymised. Source data is dated 23 September 2026.