Product information.
Shopping ads use product data in Google Merchant Center. Prices, availability and product information need to match your shop.
GOOGLE SHOPPING & ECOMMERCE
Visible products.
Clear results.
Google Shopping displays products with an image, price and shop name. For your ecommerce business, the next question matters more than the number of clicks: which purchases does the advertising generate, and what do they cost?
HOW IT FITS TOGETHER
Product data, campaigns
and your shop.
Advertising.
Shopping ads can run in Shopping campaigns or Performance Max. The choice should reflect your goals, available information and the level of control the engagement requires.
Reviewing results.
Compare advertising costs and recorded purchase value with actual orders. Returns, margins and other costs affect what those sales are really worth.
Source: Google’s explanation of Shopping ads.
HELP WITH GOOGLE ADS
Clarify the questions
before your next decision.
Snabbanalys helps with Google Ads and measurement. Tell me about your shop, advertising and what you want to improve, and we will define a relevant engagement.
- Current situation, goals and priority products.
- Campaign approach and what the results can tell us.
- Purchase measurement and information for reviewing results.
A clear scope from the start.
This page does not offer standalone Merchant Center support or guarantee account or product approval. Account-specific issues need assessment before we can say what help is possible.
See how we work with Google AdsRead about measurement and analytics
FREQUENTLY ASKED QUESTIONS
Shopping, PMax and profitability.
Are Google Shopping and Performance Max the same thing?
No. Shopping is an advertising format for products. Performance Max is a campaign type that can show Shopping ads using product data, as well as other ad formats. Shopping ads can also run in Shopping campaigns.
Does ROAS show how profitable the shop is?
ROAS compares reported advertising value with advertising costs. It is not the same as profit. Product margins, returns, shipping and other costs also need consideration, and the tracked purchase value needs checking.
What should I send for an initial conversation?
Send your shop’s website address and briefly describe how you advertise today and what you need help with. You do not need to provide login details in the form. We agree any access needed later.
NEXT STEP
What do you want to understand
about your ecommerce business?
Describe your current situation. Danijel will respond personally about a possible next step.