Product information.
Shopping ads use product data in Google Merchant Center. Prices, availability and product information need to match your shop.
GOOGLE SHOPPING & ECOMMERCE
Google Shopping support for your online store.
Need help with Google Shopping? We start with the products you want to advertise and how purchases are tracked. I review your campaigns in Google Ads and help you understand advertising costs alongside recorded purchases.
HOW IT FITS TOGETHER
Product data, campaigns
and your shop.
Advertising.
Shopping ads can run in Shopping campaigns or Performance Max. The choice should reflect your goals, available information and the level of control the engagement requires.
Reviewing results.
Compare advertising costs and recorded purchase value with actual orders. Returns, margins and other costs affect what those sales are really worth.
Source: Google’s explanation of Shopping ads.
HELP WITH GOOGLE ADS
What do you need help with in Google Shopping?
You can get help reviewing existing campaigns, planning a campaign setup or managing your advertising. We agree on the work before the engagement starts.
I look at the campaign structure, the products you want to prioritise and what your purchase tracking records. If the tracking needs to be rebuilt, we agree on that work separately.
- Current situation, goals and priority products.
- Campaign approach and what the results can tell us.
- Purchase measurement and information for reviewing results.
A clear scope from the start.
Your product information needs to be in Merchant Center and match your store. Merchant Center work, product feed changes and resolving account or product approvals are outside this engagement. You or the person responsible for your store need to handle that work.
See how we work with Google AdsRead about measurement and analytics
FREQUENTLY ASKED QUESTIONS
Shopping, PMax and profitability.
What needs to be ready before advertising starts?
Merchant Center needs accurate product information, and the products need to be approved for advertising. Tell me which products you want to start with and how purchases are tracked today. That helps us define the work. Please do not send login details through the contact form.
Are Google Shopping and Performance Max the same thing?
No. Shopping is an advertising format for products. Performance Max is a campaign type that can show Shopping ads using product data, as well as other ad formats. Shopping ads can also run in Shopping campaigns.
Does ROAS show how profitable the shop is?
ROAS compares reported advertising value with advertising costs. It is not the same as profit. Product margins, returns, shipping and other costs also need consideration, and the tracked purchase value needs checking.
What should I send for an initial conversation?
Send your shop’s website address and briefly describe how you advertise today and what you need help with. You do not need to provide login details in the form. We agree any access needed later.
NEXT STEP
What do you want to understand
about your ecommerce business?
Describe your current situation. Danijel will respond personally about a possible next step.