Choose the right questions.
What do you need to assess each week or month? We choose metrics and comparisons accordingly.
LOOKER STUDIO
Get help with reports
in Looker Studio.
Which numbers do you need to follow in your business? I help you build a Looker Studio report or improve one you already have. We start with your questions and agree on the data sources and metrics you need.
TRY IT YOURSELF
One overview.
Several questions to explore.
Change the month and channel to see how a report can help you explore the numbers. The example below is an illustration using fictional data.
MARKETING / OVERVIEW
From traffic to enquiry.
Advertising costSEK 21,000
Visits3,650
Enquiries105
Enquiries per week of the period
21W1
29W2
25W3
30W4
| Channel | Visits | Enquiries |
|---|---|---|
| Google Ads | 1,650 | 63 |
| Organic search | 2,000 | 42 |
September example: 105 enquiries. All figures are fictional.
This illustration was built for this page and is not an embedded Looker Studio report. The figures do not describe customer results. In an engagement, we agree data sources, metrics, access and updates together.
START WITH THE DECISION
A report you
actually use.
Bring together the right sources.
We agree sources such as Google Ads and Google Analytics, the connections required and what the data can show.
Make it easy to read.
Clear definitions, an understandable structure and a walkthrough of the report. Sharing and access are adapted to the people using it.
GOOD TO KNOW
Frequently asked questions.
Is the sample report a ready-made Google Ads template?
No. The example on this page uses fictional data and is not a template you can connect to your ad account. To build a report for your business, we start with what you need to track, the available data sources and the scope of the work.
What can a Looker Studio report show?
A report can bring together advertising costs, website visits and measured enquiries from agreed data sources, for example. Metrics and comparisons are chosen around your business questions. What can be shown depends on the sources and measurement quality.
Can you improve an existing report?
Yes. We can start with what is difficult to understand or takes time today and define the changes from there.
Does the report update automatically?
The update frequency and any costs depend on data sources and connections. We clarify this when planning the report.
What happens if the data is wrong?
Then we need to look at the source and measurement in GA4 and Tag Manager. A dashboard can make information clearer, but cannot replace reliable source data.
NEXT STEP
Which numbers do
you want to bring together?
Tell me which tools you use and which questions the report should help answer.