ACCOUNTING FIRM
Search setup with almost unchanged ad spend.
Spend was CAD1,204.23 before and CAD1,208.90 after setup. Google Ads recorded four more contact events.
The engagement and the context.
Search
Canada · A defined campaign setup project.
January–May 2026 · Two 56-day periods.
Source data retrieved on 23 September 2026. The client’s identity is anonymised.
How to read the result
The difference is small, with mixed event definitions. Later account work limits what can be attributed to the initial setup.
Recorded advertising events need to be read with spend, the measurement definitions and the scope of the work. They do not establish an equivalent increase in customers or profit.
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