The engagement.
The result. The context.
The engagement. The evidence documents a defined Performance Max setup including tracking work on 8 April 2025. The later period covers 56 days in the Australia/Sydney time zone.
| Reported metric | 15 April–9 June 2025 |
|---|---|
| Advertising spend | 3,635.39 AUD |
| Purchase conversions | 21 |
| Purchase value in Google Ads | 7,276.14 AUD |
| ROAS | 2.00 |
Measurement & methodology
The earlier action labelled as a purchase was triggered by a page load and had an unusable value for this comparison. No before-and-after percentage or improvement in ROAS is therefore shown. The purchase value is recorded in Google Ads and has not been reconciled against paid orders, returns or profit. This case does not include Merchant Center or product-feed work. Source data was retrieved on 23 September 2026.