The engagement.
The result. The context.
The engagement. The clinic wanted bookings and phone calls for its dental services. The documented engagement covered keyword research, two new campaigns, audience work, connection to Google Analytics, tracking and conversion imports.
What Google Ads recorded. The comparison uses the same “Calls from ads” action before and after setup. New form and booking actions are not included in these figures.
| Metric | Before: 17 March–11 May 2025 | After: 31 May–25 July 2025 |
|---|---|---|
| Account advertising spend | 2,980.67 GBP | 6,553.82 GBP |
| Recorded call conversions | 5 | 47 |
| Advertising cost per call conversion | 596.13 GBP | 139.44 GBP |
Approximately 40 of the 47 call conversions were attributed to the two new campaigns. Advertising cost per recorded call conversion was approximately 77% lower in the later period.
Measurement & methodology
Both periods cover 56 days in the account’s time zone, Europe/London, excluding the delivery period. Cost per call conversion uses the entire account’s advertising spend and excludes Snabbanalys’ fee. The baseline of five conversions is small, and older comparison data shows substantial variation. Advertising spend more than doubled and measurement changed. The action is currently configured to count multiple conversions per ad click; historical settings are not confirmed. These figures do not represent unique patients, bookings or revenue. Other changes may have contributed to the result. Source data was retrieved on 23 September 2026.