The engagement.
The result. The context.
The engagement. The account already had a Performance Max campaign. A defined engagement covered keyword research, a new Search campaign and work on Tag Manager, Google Analytics and conversion imports.
What Google Ads recorded. These figures concern the same form action in Google Ads. Other GA4 form events and local interactions are excluded from the comparison.
| Metric | Before: 9 June–3 August 2025 | After: 12 August–6 October 2025 |
|---|---|---|
| Account advertising spend | 600.44 SGD | 1,166.16 SGD |
| Recorded form conversions | 20 | 220.016 |
| Advertising cost per form conversion | 30.02 SGD | 5.30 SGD |
The new Search campaign was attributed 94 conversions and the existing Performance Max campaign approximately 126. The decimal values come from attribution in Google Ads. Advertising cost per recorded form conversion was approximately 82% lower in the later period.
Measurement & methodology
Both periods cover 56 days in the account’s time zone, Asia/Singapore, excluding the delivery period. Cost per form conversion uses the entire account’s advertising spend and excludes Snabbanalys’ fee. The baseline is 20 conversions. Advertising spend increased and measurement changed; historically unchanged triggering, consent handling and form validation have not yet been established. The increase therefore cannot be equated with an equivalent increase in real enquiries. The figures do not represent unique people, qualified interest, new students or revenue. Source data was retrieved on 23 September 2026.