TRAVEL HEALTH
More recorded calls after a new campaign setup.
Ad cost per call conversion: GBP75.42 → GBP9.95. Advertising spend increased by 43%.
The engagement and the context.
Search + Performance Max
United Kingdom · A defined campaign setup project.
March–July 2025 · Two 56-day periods.
Source data retrieved on 23 September 2026. The client’s identity is anonymised.
How to read the result
The baseline was small: 13 conversions. Measurement changed; call quality and bookings are not verified.
Recorded advertising events need to be read with spend, the measurement definitions and the scope of the work. They do not establish an equivalent increase in customers or profit.
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