The engagement.
The result. The context.
The engagement. The advertiser already had travel-health campaigns. Snabbanalys’ documented delivery covered keyword research and new Search and Performance Max campaigns, followed by audience work, connection to Google Analytics, tracking and conversion imports. This was a defined setup project; the evidence does not establish ongoing management throughout the comparison period.
What Google Ads recorded. The same conversion action, “Calls from ads”, is used in both periods. The period in which the campaign and measurement work was delivered is excluded from the comparison.
| Metric | Before: 17 March–11 May 2025 | After: 30 May–24 July 2025 |
|---|---|---|
| Account advertising spend | 980.46 GBP | 1,402.46 GBP |
| Recorded call conversions | 13 | 141 |
| Advertising cost per call conversion | 75.42 GBP | 9.95 GBP |
This represents approximately 87% lower advertising cost per recorded call conversion. Both existing and new campaigns contributed to the result after setup.
Measurement & methodology
Both periods cover 56 days in the account’s time zone, Etc/GMT. Cost per call conversion is the entire account’s advertising spend divided by the selected call action; it excludes Snabbanalys’ fee. The baseline contains only 13 conversions. Advertising spend and measurement changed, and historical call thresholds and goal settings are not confirmed. Google Ads data does not show whether calls were unique, answered, relevant or led to bookings. The comparison shows an observed result after the work, not how much of the change the work caused. Source data was retrieved on 23 September 2026.