FRAGRANCE ECOMMERCE
More recorded purchases. Lower reported ROAS.
Reported purchase conversions increased from 27 to about 74, while advertising spend rose by about 82% and ROAS fell.
The engagement and the context.
Performance Max + measurement
Australia · A defined campaign setup project.
August–December 2025 · Two 56-day periods.
Source data retrieved on 23 September 2026. The client’s identity is anonymised.
How to read the result
The purchase action changed and may include overlap. These figures do not establish equivalent order growth or improved profitability.
Recorded advertising events need to be read with spend, the measurement definitions and the scope of the work. They do not establish an equivalent increase in customers or profit.
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