The engagement.
The result. The context.
The engagement and the result. The evidence documents a defined Performance Max setup including tracking work on 14 October 2025. Both periods cover 56 days in the Australia/Sydney time zone.
| Metric | Before: 19 August–13 October 2025 | After: 15 October–9 December 2025 |
|---|---|---|
| Account advertising spend | 713.83 AUD | 1,300.95 AUD |
| Reported purchase conversions, changed actions | 27 | 74.069 |
| Reported ROAS | 5.61 | 4.05 |
Measurement & methodology
Higher recorded purchase volume coincided with greater advertising spend and lower reported conversion value per unit of advertising spend. The purchase action changed and potential overlap needs investigation. Volumes and ROAS are based on Google Ads records and have not been reconciled against unique orders, returns or margins. No claim of improved profitability or verified sales growth is therefore made. Source data was retrieved on 23 September 2026.