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Campaigns for a Swedish service business.
Advertising spend was SEK18,051.88 before and SEK14,736.81 after campaign setup, in two equally long periods.
The engagement and the context.
Search + Performance Max
Sweden · A defined campaign setup project.
November 2024–March 2025 · Two 56-day periods.
Source data retrieved on 23 September 2026. The client’s identity is anonymised.
How to read the result
Contact measurement changed between periods. Lower spend does not by itself demonstrate better efficiency.
Recorded advertising events need to be read with spend, the measurement definitions and the scope of the work. They do not establish an equivalent increase in customers or profit.
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