The engagement.
The result. The context.
The engagement and the result. The evidence documents a defined Search and Performance Max setup on 18 November 2025. Both comparison periods cover 56 days in the Europe/Lisbon time zone and use the same form action.
| Metric | Before: 23 September–17 November 2025 | After: 29 November 2025–23 January 2026 |
|---|---|---|
| Account advertising spend | 53.93 EUR | 137.10 EUR |
| Recorded form conversions | 4 | 20 |
| Advertising cost per form conversion | 13.48 EUR | 6.86 EUR |
Measurement & methodology
Advertising spend increased by approximately 154%. Four baseline conversions make the comparison sensitive to small changes. Tracking changed, the action is now secondary and a comparable period from the previous year is unavailable. These figures do not represent unique, relevant enquiries or booked photography sessions. Cost per form uses the entire account’s advertising spend, excluding Snabbanalys’ fee. Source data was retrieved on 23 September 2026.