PHOTOGRAPHY BUSINESS
A campaign project with a smaller advertising budget.
Account spend increased from EUR53.93 to EUR137.10. Cost per recorded form conversion was EUR13.48 and EUR6.86 respectively.
The engagement and the context.
Search + Performance Max
Europe · A defined campaign setup project.
September 2025–January 2026 · Two 56-day periods.
Source data retrieved on 23 September 2026. The client’s identity is anonymised.
How to read the result
There were only four conversions in the baseline. Measurement changed and the conversion action is now secondary.
Recorded advertising events need to be read with spend, the measurement definitions and the scope of the work. They do not establish an equivalent increase in customers or profit.
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